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Thursday, January 3, 2013

UK Event Planning: London Conference Planner & Hotel Representation Company Sees Confidence

By Carly Arshavin Custer


European Companies are positioning their offices in the UK. The real benefit for this of course includes hotel marketing companies, and in particular this growth includes Uniqueworld Hotels and DMC representation company. This conference planner offers outsourced field sales and customer relations management. The company is building its success around satisfying their client's procurement needs.

Clients naturally are consider the services of Uniqueworld with their direct sales approach alongside the public relations and promotions campaigns. The hotel and DMC industry recognizes this and see Uniqueworld as an active company.

Despite the economic downturn which has seen international business travel budgets slashed, there is still confidence in the United Kingdom's market according to overseas Meeting, Incentive, Conference, and Meeting (MICE) market operators. Uniqueworld, the UK's premier MICE market consultancy, incentive organiser, and conference planner, has seen an increase in hotels and destination management companies wishing to target the United Kingdom for 2010 and 2011.

Uniqueworld hotel representation has increased it's portfolio over the last six months. A different range of hotels and destinations cover locations across North America, South America, East Asia and Europe. Countries including Russia, Morocco, Switzerland, Egypt, Spain, Portugal, Slovakia, Montenegro, Prague, Budapest and Vienna are some of the destinations included as leading DMCs, similar to Briggs in New York and France includes La Fayette Travel Monaco.

Many hotels and destinations firmly believe that even though the economic climate is not very strong, they can still offer clients competitive, unique and creative solutions for their event planning, no matter how small or large, simple or complex they are. As well-established, professional partners, they are experienced in delivering cost-effective and stress-free conferences, meetings, and launches.

The hotel industry is looking very optimistic and comes as exciting news for representation companies based in London and within the UK hotel industry. Despite the current economic downturn, hotel managers and UK hotels remain confident. Hotel managers actually foresee the third quarter increases, in fact three quarters of mangers see this is fantastic news for the event planning industry and hotel representation companies.

There is confidence with hotel managers despite issues in the industry growing. Typically it was 90-120 days in advance for when a hotel could predict its occupancy level, but now with shorter lead times, the hotel is only aware two to three weeks ahead. It is now a requirement of hotels to employ the services such as offered by Uniqueworld for hotel consultancy services.




It is vital to focus on hotel representation, creating a project different from other organisations, unique enough to include planning processing, not completely unique as planning helps generate Uniqueworld sales.






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